Your Social Media Image Size Guide

Every social media channel has their own way of doing things. Some want square images. Some prefer video, some want landscape. Some allow us to have banner images for when people go to our profile….maybe one day they’ll bring back a music feature like from the good-ole MySpace days. As frustrating as it can be, that is what makes each platform different in their own right.

Every once in a while, though, the platforms decide to change how visuals are shown on our feeds. Keeping up with it can be a challenge, especially since they don’t broadcast their preferences to everyone. To make it easy, 4/4 Solutions has gone through and found what the best image, video, or graphic size you should be editing and publishing. All the measurements are done in pixels.

Facebook

Profile Picture: 320x320

Profile Cover Photo: 851x315 is displayed on your desktop - 640x360 on your phone

Square post: 1080x1080 (1:1 aspect ratio)

Landscape: 1200x630

Portrait: 1080x1350 (4:5 aspect ratio)

Stories: 1080x1920

Reels: 1080x1920

Event banner: 1920x1005

Links: 1200x630

Instagram

Profile Picture: 110x110

Square post: 1080x1080 (1:1 aspect ratio)

Landscape: 1350x1080 (4:5 aspect ratio)

Portrait: 1080x1350 (4:5 aspect ratio)

Stories: 1080x1920

Reels: 1080x1920

TikTok

Profile Picture: 200x200

Videos: 1080x1920

YouTube

Profile Picture: 800x800

Profile Cover Photo: 2048x1440

Shorts: 1080x1920

LinkedIn

Profile Picture: 268x268

Profile Cover Photo: 1584x396 for personal pages- 1128x191 for business pages

Square post: 1080x1080 (1:1 aspect ratio)

Landscape: 1200x566

Portrait: 1080x1350 (4:5 aspect ratio)

Links: 1200x630

Bluesky

Profile Picture: 400x400

Profile Cover Photo: 1500x500

Square post: 1080x1080 (1:1 aspect ratio)

Landscape: 1200x630

Portrait: 630x1200

Links: 1200x630

Threads

Profile Picture: 320x320

Square post: 1080x1080 (1:1 aspect ratio)

Landscape: 1920x1080

Portrait: 1080x1920

X

Profile Picture: 400x400

Profile Cover Photo: 1500x500

Square post: 1080x1080 (1:1 aspect ratio)

Landscape: 1600x900

Portrait: 1080x1350 (4:5 aspect ratio)

Links: 1600x900

It’s important to make sure that your image is properly formatted for each channel you are posting to. If you need help getting all your created content properly sized, 4/4 Solutions is here to help you!

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